"I have launched my own line of fitness clothing called BBloveyourself with Reebok! Fun range, available at all outlets. Check it out," she posted on microblogging site Twitter.
A self-confessed fitness freak, the actress had earlier released a fitness DVD with the same title. Get details of Bipasha's fitness DVD here
"Fitness and health are becoming really big in India. Everybody wants to be fit. I'm glad I came out with my health video at this time," she had said.